Smith & Ken Corporate Principles

Fundamentally Smith & Ken are about Creating a Wow experience for everyone.

We strive to give our customers a world class WOW experience in every interaction they have with our organization and every individual in our organization. However' we don't limit the WOW Concept just to our customers we apply it to all aspects of our business, to our interactions with each other' our suppliers, and the communities in which we operate.

We are also committed to working to the highest ethical and business standards which is what makes us unique in the market place.

Underpinning our thinking and these principles are our core values which mean we are all Committed - Passionate - Professional - Straightforward and Original. These commitments and the responsibilities they entail are summarized here.

WOW for OUR CUSTOMERS

Our primary responsibility is to those who use our products and services. We are committed to providing world class quality of service with passion, originality and professionalism, providing great value for money at fair prices and honest transactions.

WOW for OUR EMPLOYEES

We are committed to treating each other with respect and fairness in all aspects of our interactions and to support, recognize and appreciate each other, spurring us on to victory. We set ourselves goals and drive ourselves to achieve them. We believe in each other and are trustworthy ourselves, being accountable for doing what we say we will do. We celebrate our successes with gusto and learn from our mistakes readily.

As an organization we will maintain employment practices based on equal opportunity for all employees and provide an invigorating, fun, safe and healthy working environment which will enable and support open communication for everyone.

WOW for OUR SUPPLIERS

We are committed to dealing fairly and straightforwardly with our suppliers. We will emphasize fair competition, without discrimination or deception, in a manner consistent with and supportive of building and maintaining long-lasting business relationships.

WOW for OUR COMPETITORS

We are committed to competing vigorously and openly for business and to basing our efforts solely on the merits of our competitive offerings. We seek to lead the markets in which we operate not just in terms of achieving revenue but also by leading the way in which we do business.

WOW for OUR COMMUNITIES

We are committed to being a responsible corporate citizen of the worldwide communities in which we conduct our business. We will abide by all national and local laws, and we will strive to improve the well-being of our communities through the participation in civic affairs and through corporate philanthropy